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Identity 3. Suji's Deli
Suji's Restaurant is the most popular New York style brunch spot in Seoul. In 2010 Suji's created a separate shop dedicated solely to the artisan quality deli meats used in the restaurant menu and deli sandwiches.
Stylistically the identity of the new deli had to continue in the brand of Suji's restaurant, yet simultaneously hark back to the origins of the delicatessen counters of New York City. To successfully convey this image, a combination of New York City deli counters and meat shop aesthetics were brought into the design of the brand. Concept, design and photography by Michelle Min Produced for Suji's Hospitality Company |
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