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Identity 1. O'ngo
O'ngo Food Communications is a specialized food consulting firm, focused on introducing Korean culture through cuisine. In 2010 O'ngo launched a series of culinary tours and cooking classes to introduce the experience of Korean food to those traveling through Korea. The origins of the word O'ngo comes from a proverb that means through warmth bringing the old traditions into the new. The collateral for this unique firm and its mission had to be closely tied to the traditional Korean aesthetic, but within the current cultural context. The colors and image reflect the Korean philosophy of harmony and balance, the font reflects an understated modern edge that compliments these traditions. Concept, design and photography by Michelle Min Produced for O’ngo Food Communications |
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